MOOD+PURE GYM / PURE RIDE
The affordable gym membership model is at the heart of Britain’s largest fitness chain, Pure Gym. With close to 150 gyms and 500,000 members, Pure Gym’s customer experience needs to be second to none. As a long-term supplier of Pure Gym, Mood’s expertise were sought after when a new spin class concept was being devised. With a professional sound design, intelligent lighting and scent systems, all put together to be flexible, reliable and easy to control, Pure Ride was born!
Based in Moorgate, London, Mood created a complex audio design, using some of the best speakers around from Bose and an intuitive Visage lighting LED bar to generate full colour-wash, movement and programmed effects. To complete this unique idea, four different scents and Mood’s most up-to-date, on-trend music channel were selected for key areas to ensure a connection was made on an emotional level and to create a truly unforgettable experience.